{"id":7108,"date":"2021-07-02T17:22:34","date_gmt":"2021-07-02T15:22:34","guid":{"rendered":"https:\/\/www.essent-ial.com\/?p=7108"},"modified":"2021-08-02T18:24:03","modified_gmt":"2021-08-02T16:24:03","slug":"lo-zaino-che-non-lascia-quasi-impronte","status":"publish","type":"post","link":"https:\/\/www.essent-ial.com\/en\/lo-zaino-che-non-lascia-quasi-impronte\/","title":{"rendered":"Lo zaino che non lascia (quasi) impronte"},"content":{"rendered":"

[vc_row css=”.vc_custom_1627915409998{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column][vc_empty_space height=”80px”][vc_column_text]<\/p>\n

Lo zaino che non lascia (quasi) impronte<\/h1>\n

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Quello essent’ial, comparato con un modello tradizionale, ha dimostrato di produrre emissioni di CO2 equivalente 30 volte minori<\/h2>\n

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Leggi l’articolo completo su repubblica.it<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space][vc_single_image image=”7109″ img_size=”full” alignment=”center”][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space][vc_single_image image=”7111″ img_size=”full” alignment=”center”][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1627915432698{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text]Uno zaino non vale l\u2019altro. Quello realizzato per l\u2019estate 2021 da essent\u2019ial<\/strong>, marchio italiano di eco-design, e personalizzato per Radio Deejay<\/a> rispetta l\u2019ambiente. Sul Deejay Official Store<\/a> si trova una linea di prodotti in cellulosa lavabile certificata Fsc.<\/p>\n

\u201cBe Responsible. Be Proud of You Like a Deejay\u201d \u00e8 il motto stampato sulla borsa mare, sulla borsa donna per la citt\u00e0, sul portacarte e, appunto, sullo zaino. Proprio questo modello, denominato \u201cMedium Messenger<\/strong>\u201d, \u00e8 stato sottoposto a un test per verificarne l\u2019effettiva sostenibilit\u00e0. Risultato? Il suo ciclo di vita permette di risparmiare circa 18,86 chilogrammi di CO2.<\/p>\n

\u00c8 stato Albano Ghizzoni – l\u2019imprenditore che nel 2006 ha fondato essent\u2019ial a Carpi (provincia di Modena) – a commissionare ad Up2You, societ\u00e0 greentech specializzata, un\u2019analisi dell\u2019impronta ecologica dello zaino.<\/p>\n

Se ne \u00e8 preso come riferimento uno in nylon e poliestere, con parti accessorie in prolipropilene e polietilene non ottenuti da plastica riciclata, e lo si \u00e8 comparato con il \u201cMedium Messenger\u201d, che oltre alla fibra di cellulosa Fsc ha gli spallacci e il tiretto in cotone rigenerato e la fibbia in econylon.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1627915438998{padding-right: 5% !important;padding-left: 5% !important;}”][vc_column_text]Confrontando materiali, processi e trasporto delle materie prime fino alla fabbrica \u00e8 emerso che per produrre uno zaino standard vengono emessi circa 19,45 chilogrammi di CO2 equivalente, mentre per uno essent\u2019ial si scende a 0,585. Se si considera anche lo smaltimento, il divario aumenta.<\/p>\n

In pratica, le emissioni del nuovo zaino sono del 97% inferiori a quelle del modello tradizionale<\/strong>. L\u2019anidride carbonica che si evita di diffondere in atmosfera \u00e8 la stessa che un albero di melo da fiore cattura in un anno.<\/p>\n

Se in Italia circolassero solo zaini essent\u2019ial, si potrebbero tagliare tante tonnellate di CO2 quante ne assorbe una foresta di 70 mila betulle in un secolo. Cos\u00ec, oltre che da Radio Deejay, il \u201cMedium Messenger\u201d \u00e8 stato scelto e personalizzato pure da Panini per la celebrazione del suo 60\u00b0 anniversario.[\/vc_column_text][vc_column_text]<\/p>\n

Acquistalo nello Store di Radio DeeJay<\/a>.<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Uno zaino non vale l\u2019altro. Quello realizzato per l\u2019estate 2021 da essent\u2019ial, marchio italiano di eco-design, e personalizzato per Radio Deejay rispetta l\u2019ambiente.<\/p>\n","protected":false},"author":2,"featured_media":7109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nLo zaino che non lascia (quasi) impronte — Essent'ial<\/title>\n<meta name=\"description\" content=\"Uno zaino non vale l\u2019altro. 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